Lessons Learned!

I think the most exciting idea on this video is when I reached out to the Mojave Muleskinners for permission to use their image gallery.

Getting access to hundreds of images that are not available to other designers meant that I could illustrate the entire book in the same style.

Something else that I touched on was crowdfunding.


Devil’s Staircase was crowdfunded on IndieGogo. You can see its promotional video below. It is only 2 minutes long. When setting up a crowdfunding campaign it is recommended that you make a video so I did.

I found crowdfunding immensely stressful. I had seen other creators run campaigns and they fell into two camps. The first had a big social media following and could call upon thousands of people to spread the word.

The second group didn’t have that existing following, and I am in that group.

Where the first group could ask people to spread the word, and get an immediate response the second group, doing the same thing was like a tiny echo in a huge cave. You barely registered the echo.

Some of the advice I got was that a short campaign was less stressful than a long one. I chose a 7 day campaign. The idea was that if the campaign didn’t fund in the first few days, it was unlikely to.

A short campaign also meant that you could shout about your game on every channel you had access to and you could get away with for a week, try that for a month and people will soon get annoyed with you.

Watching you campaign crawl towards a target that it may not reach for an entire month sounded like agony.

I chose a 7 day campaign and it funded during that first week. I needed $200 to cover my expenses and ended up getting about $550. How much I would have got in a month I will never know. At least my account says Campaigns 1 Successful 1.

It was a low risk first attempt and I think I learned a lot in the process.


In the next video I will talk about playtesting, and the two different approaches I have used.

Save yourself some grief!

I will be the first to admit that I am not destined to become the next Youtubing superstar. I much prefer the written word. If you would like to get email updates from me then I have an update mailing list. Please consider joining.

If you join my contact list I will let you know about new releases, discounts and occasionally I would like to ask you questions about your gaming and games, just to help me make better books.


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