Posted on Leave a comment

Deal of the Day – Deep Dive

Today’s vblog is all about my recent 3Deep Deal of the Day. If you are a publisher, or aspiring publisher, Deal of the Day is ‘the thing’ that we all aim for with DriveThruRPG’s Publisher Promotion Points. It is the most expensive option available, and out of reach for most small publishers.

I have now run two DotD. The first was for a solo product. It was my Blades in the Dark book, which meant that the attached game had an existing huge following. The price was just a couple of dollars, which also meant that it was an easy impulse buy.

The second, this week’s 3Deep offer, was a completely different challenge. 3Deep is a standalone system neutral game system. Most role players already have more games than they will ever play, asking them to buy another one is a tougher challenge. Even discounted 60% the PDF was $4, not a huge amount, but the POD wasn’t discounted.

Experience says that a DotD will earn you $200 – $280 in additional sales. This one earned $199.01, so pretty much as expected. I hoped to sell 50 copies, actually sold 62.

The follow on sale was the big win this time.

What the video for more detail, and feel free to ask me anything about it.

I send out discounts of up to 40% to my blog readers. To qualify all you need to is join my contact list, so I have an email to send the discount code to!

You can of course leave the list whenever you want. Your support is greatly appreciated.

 
Posted on Leave a comment

Wheels within wheels…

I think it was Douglas Adams used coined the phrase “Everything is connected”. I like getting the maximum benefit from any single effort. In this video I used a blog post on High Level Games, to promote some of my own supplements and games, and got paid for writing it. The article included affiliate links, so I earned a little affiliate income and I made money on selling the books themselves. The author bio included a link to my DriveThru storefront, and that held out a chance for people to discover my entire catalogue.

I like the idea of being paid to advertise my own work. The other supplements I talked about in the article did show off a wide range of different systems, all of what were solo playable.

In the same way, being featured in the Forged in the Dark Bundle of Holding, has boosted my DriveThru mailing list by over 500 contacts. The solo rules I am working on right now is also Forged in the Dark, there is a strong chance that they may well be interested in Wicked Ones, or Wickedly Solo as I think the booklet will be called.

My DriveThru mailing list has been built up over the years from all sorts of different sources. This means that it is not very focused. Some people are on the list because they bought into my very early system neutral stuff, others because of my 3Deep d6 system, many more are into my solo stuff.

The consequence of that is that whatever I release and tell the world about, it does not engage with everyone on the list.

The newsletter on this site is much newer. It is almost exclusively made up with people who know me for my solo play stuff. When I tell people about a new solo supplement there is a much greater chance of them being interested.

That difference is quite marked in the take up of discounts and sales of new books.

The numbers may look small on the video, but they vary widely from title to title. I only highlight discounts given out in the past three weeks or so, because the subscriber base was largely similar across all of them over such a short period.

I have send out announcements and made 40 or more sales straight off the mailing. It helps if it is a really popular game to start with. I think the best to date was probably the Cepheus Engine solo booklet.

There is more in the video, including some hard facts and figures.

Hope you enjoy it.

I send out discounts of up to 40% to my blog readers. To qualify all you need to is join my contact list, so I have an email to send the discount code to!

You can of course leave the list whenever you want. Your support is greatly appreciated.

 
Posted on Leave a comment

Playtesting Navigator RPG

This is my latest video diary.

This is my second time using OBS for recording the video. Still not really comfortable with it, but getting better. I made a classic mistake in that I did the full 16 minutes to camera and then realised I hadn’t pressed record. D’oh!

I touch upon virtual Cons in the video. I think it is important that we support these online conventions. Many small cons may not survive without people picking up the baton and joining in the virtual games.

There is not a lot you can say that is positive about a pandemic, but the way that our hobby has taken to virtual table tops is one of them. I have also seen an increase in popularity in my little solo books.

I honestly feel that this spring as been the easiest time to find playtesters for new games. I am also hoping that this attitude shift towards supporting new indie games and giving them a go continues.

I use my contact list to send out notifications of new booklets, send discount codes and very occasionally to get your opinions on things related to game and gaming, to help me make my little books better. Please consider joining up.